Why Content is King: Expand2Web 016

by Don Campbell on April 26, 2013

Yes, we’ve all heard the old mantra: content is king.

But have you ever thought about why this is true?

Quite simply, websites with blogs attract 55% more traffic than websites without blogs.

Why? Because blogs are updated more frequently than static websites.

In this interview I’m joined by Jennifer Nice, President of Write-Nice. Jennifer is a copywriter and digital marketer and she shares many tips about how to hire a copywriter, how writing for the internet is different from other writing, and simple mistakes that can cost businesses rankings and traffic.

Other Things You’ll Learn in this Podcast:

  1. How people read on the web and how to make your writing more effective
  2. What is content marketing and how it can help grow your business
  3. What kind of content should people put on their websites

Want a Printed Transcript of this Episode?

Download the transcript by visiting the Expand2Web blog!

Want to Improve Your Site’s Online Presence?

Join Don Campbell on the Expand2Web Podcast where he interviews experts on SEO, Social Media and Affiliate Marketing. Check out his Expand2Web blog for videos, interviews and tutorials on WordPress Websites, SEO and Affiliate Marketing.

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