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Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
- Karen Garcia (@KarenGarcia), Co-founder of GTOManagement.com
- Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
- Kim Rowley (@KIMarketing), owner of Key Internet Marketing
Brian Clark (@copyblogger), the Founder of CopyBlogger.com was our special guest this week.
Brian Clark and Missy Ward at the Blogger’s Lounge at SXSW 2009
The topics that were discussed today were:
- Brian reveals how he made the leap from his former “wicked” career to canonical copywriting blogger. He also gives us some insight into Teaching Sells and DIYtheme’s Thesis for Wordpress (the affiliate program that Missy manages to benefit the National Breast Cancer Foundation.)
- Is it imperative to be a good writer to have a successful blog?
- Is it worth taking a citation from the grammar police in order to get your point across?
- Are journalists dinosaurs?
- Can you blog about something you’re not interested in?
- Effective tactics for writing blog post headlines
- Strategies affiliate marketers can employ to get their visitors in a buying frame of mind
- Newspapers are on the endangered species list. Are they worth saving? Is Journalism as we know it we know it today, at risk?
- Digital reading: Can the book/magazine/newspaper to reader relationship withstand the Kindle to reader relationship?
Fortuitous tidbits brought up in today’s episode:
- Brian digs AC/DC and was formerly an exotic dancer in Austin, TX?
- Missy owns 960 pairs of shoes, cuts coupons for therapy and likes to wipe her newspaper-covered hands on the jackets of random people on the NYC subway.
- Lisa subscribes to and reads over 50 magazines per month.
- Karen has only purchased 2 newspapers in the last 6 years.
- Kim does not like anything between her toes.
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{ 7 comments… read them below or add one }
Kim, you will love my new brown loafers. I'll bring them to NYC.
Jim, just promise me you will not wear black socks with your brown loafers. See you in NYC!
Or worse, a pair of brown thongs with black socks!
That's what I'll wear for the opening remarks.
Very informative episode. While I love clever headlines, I've definitely seen them as a handicap in the eyeballs and ears they draw for blog posts and podcasts.
I used to go with all sorts of wordplay, but when I switched to clear, descriptive headlines, I doubled my audiences.
As far as the papers, I am an anomaly – I subscribe to two NYC papers (Post and Daily News) and read them both 7 days a week.
When I see a link to a story online to one of them, I never click through, because I want to enjoy the paper version.
While I like the Kindle for books, it's a whole different thing to sit out in the sun or enjoy my breakfast with a real paper.
Really enjoyed this episode!!
Missy – what was the talk that Brian gave where you learned the methods for your ,California Lawmakers to Stomp on Small Business Owners post? Is that a talk that is available on video or a podcast somewhere?
He gave a presentation at the last PubCon in Austin on writing headlines that rock. I don't think it was videotaped but maybe if you contact him he'd be open to sharing the presentation? http://www.copyblogger.com/contact/
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