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Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
- Karen Garcia (@KarenGarcia), Co-founder of GTOManagement.com
- Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
- Kim Rowley (@KIMarketing), owner of Key Internet Marketing
Our special guest this week is Brian Littleton (@BrianLittleton), President and CEO of ShareASale.com. (Kudos to him for being our first male guest and for taking on the ladies!)
This week’s episode covers:
- The turmoil surrounding California Assembly Bill 178 (the knock-off of the NY Bill that targeted affiliates and rocked the Affiliate World)
- The Bill explained in layman’s terms and why the ugliest word in the English language is “nexus”.
- Who is affected by this bill and why it’s more than just affiliates and merchants in California that have to be worried.
- Why “nexus” is being challenged now by states across the country even though the Supreme Court ruled on this subject 20 years ago in Quill Corp. vs. N. Dakota.
- What ShareASale as a network is doing to help affiliates and merchants in affected states.
- What affiliate marketers are doing to fight AB 178 and how you can join the grass roots efforts to help squash it, too.
- The additional states that are working on similar anti-affiliate legislation and where it all stands today.
Other topics that were discussed and laughed over were:
- Go-Girl: The female urination device.
- Brian Littleton’s interview for a new VH1 reality show
- Working from home and balancing time for the kids (Missy, FAIL).
Show Resources:
How you can help re: #affiliatetax #advertisingtax
New York Affiliate Voice
California Affiliates Forum on ABestWeb
Performance Marketing Alliance’s Campaign to Fight AB178
5 Star Affiliate Programs
Amazon’s Line in the Sand
Affiliate Taxation: Time to Fight Back
Cal-Tax Analysis: Sales and Use Tax Nexus Dilemma
Google’s Stance on the Sales Tax Issue
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Nice job. And I don't know if it's the same product, but the Go-Girl is all over the place (no pun intended) at Burning Man. Even guys don't want to sit down on those porta potties.
The last time I was at Burning Man it was 2001 and I managed to escape the porta potty situation because we were a bunch of geeks in a RV. Wait now that I think of it, I was the only girl in that RV and by Day 3 even I didn't want to sit on my own toilet in our RV!
This was an informative show – good primer on the advertiser tax.
I forget who said it, but somebody mentioned the sales tax being 3.5% in New Jersey. The statewide sales tax is 7%, but then there are "Urban Enterprise Zones" where the tax is 3.5%.
You can see a map of these UEZ's at http://www.nj.gov/njbusiness/pdfs/NJUEZ%20Locatio…
I suppose this goes along with Brian's mention of dealing with paperwork for certain cities – assuming the UEZ's also pay that 50% off tax rate online, too, then retailers would have to deal with knowing which cities should be at 7% and which should be at 3.5% – what a mess.
I can't imagine it ever getting to that point because it would completely destroy online retailing as we know it.
Missy I am contacting the Sun Sentinel today to share this powerful podcast with them. I am glad you contacted the Orlando Sentinel as well. Blogging about this, podcasting, contacting local state representatives, and local media to cover the issue will get the word out.
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