This session, The Future of Performance Marketing: The Evolution (part 1), took place Monday, January 12, 2009 at Affiliate Summit West 2009.
Session description:
We will start with a short presentation and then these industry leaders will continue with an open discussion about the evolution of affiliate marketing into performance marketing. Panelists will continue in Session 6b with: “What’s Next”.
- Larry Adams, Product Manager, Google
- Scott Jangro, President, MechMedia, Inc.
- Jim Jessup, Director Marketing, Yahoo!
- Steve Schaffer, Founder/CEO, Vertive, Inc.
More Affiliate Summit West 2009 audio is available at http://geekcast.fm/archives/category/affiliate-summit/.
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