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The Performance Marketing Association is launching a series of podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This is our first one and we thought it was important to jump start a dialog about the nagging problem of fraud. Lisa Picarille moderated this podcast, where guests Will Martin-Gill and Scott [...]
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The March 26, 2008 episode of Affiliate Thing features guest co-host Sam Harrelson, since Lisa Picarille was under the weather. Sam and Shawn were joined by Will Martin-Gill, senior manager of Internet marketing for eBay, to discuss eBay migrating their affiliate program from Commission Junction to in-house. Also, they cover a new CAN-SPAM ruling, death [...]
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