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video marketing

Video Optimization with Danny Dover

by Jonathan Goodman on March 14, 2014

Jonathan Edward Goodman

This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we are going to talk about video optimization with Danny Dover. Danny is the author of the bestselling book Search Engine Optimization Secrets from Wiley Publishing and spends most of his time checking items off his 150+ item bucket list on Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at, now known as Moz.

During Danny’s tenure at AT&T, he increased SEO traffic by 92% for one of the company’s primary web properties ( and created business partnerships that brought in hundreds of thousands of dollars a month. As Lead SEO at SEOmoz, he helped create a platform (mozscape) that is used today to crawl and download the entire Internet. During the same time, he produced video and articles that were read and watched more than a million times.

Danny’s expertise has been cited by Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and his writings have been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous colleges and conferences around the world. I really like his website,, and we’ll get into that. He’s very inspiring and a great individual in this industry. Thank you so much Danny for coming on the show. Read the full article →

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Post image for YouTube – A Local Business Owner’s Secret Weapon | The School of Internet Marketing – Episode #09

In this episode James Martell, founder of The School of Internet Marketing, talks with Dan Maynard, author of Video Traffic Adrenaline – Essential Guide to Generating Leads for Small Business. While the episode does not discuss how to make a YouTube video, it does explain how to use YouTube as part of a marketing strategy.

Dan Maynard is an expert in video SEO with his focus on YouTube, and is known for developing top rankings in YouTube and successfully teaching students to do the same. Dan is also an instructor here at The School of Internet Marketing.

Benefits of Using YouTube in Marketing

YouTube has the potential to get word out about your business faster than nearly any other social media network. In May 2011, YouTube reported on its company blog that it received more than 3 billion views per day Just seven months later in January 2012, YouTube stated that figure had increased to more than 4 billion views per day. Read the full article →

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