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Missing the Big Picture

by Jonathan Goodman on September 9, 2013

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Hi everyone. It’s Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. It’s great to have you with us. Today’s episode is “Missing the Big Picture.” And now the news….

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It’s not April 1st, but we’re certainly getting a lot of laughs from Goggle’s new announcement. They are saying that the new operating system for Android will be nicknamed KitKat, in cooperation with its partnership with the candy company. A direct quote from Greg Sterling of MarketingLand:

English: KitKat chunky. Français : Barre de Ki... English: KitKat chunky. Français : Barre de KitKat. (Photo credit: Wikipedia)

“It should significantly raise the profile and boost sales of KitKat in the short term. There will be a ton of coverage in newspapers and TV, which will drive sales. The Nexus/Google Play promotion will also drive sales.” Read the full article →

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