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TheSpew

The Spew Episode 18 – Women Road Warriors: Tips for Traveling

by Lisa Picarille on October 12, 2009

Welcome to episode 18 of The Spew, a podcast about women in online marketing, by women in online marketing. Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie, was the moderator for this week’s show. Panelists this week include: Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives. Lisa Picarille (@lisap), an [...]

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TheSpew, Episode 15: Are Women Built to Lead Us Into the Future?

by Missy Ward on September 3, 2009

TheSpew

Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
    • Women in Power. Is it possible to command power without reference to her gender?
    • Web Thinking vs. Step Thinking. Will it be the female species that ultimately solves our healthcare crisis, saves our planet and stops poverty?
    • Advertisers Still Don’t Get It. How to market to the 40+ female crowd.

    • The topics that were spewed today were:

    Additionally, there is a reference to Aunt Bee, a fictional character from the 1960′s sitcom, the Andy Griffith Show. After further investigation, it turns out she was as old as she looked. However, Lucille Ball was only 40 years old when I Love Lucy first aired and she sure looked a lot older than that. Just sayin’.

    Podcast Warning:

    There is a whole lot of 40+ estrogen flowing throughout this podcast. This is not for the faint-hearted, nor those who prefer to hide from the truth ;-)

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Looking for Podcast Guests for BigMouthStrikesAgain.fm

by Missy Ward on June 17, 2009

Big Mouth Strikes Again LogoAs many of you know, I’m the founder of TheSpew.fm podcast which airs on GeekCast.fm.

Over the last few months, we’ve had a bunch of terrific guests on our show and have had a blast recording the podcast.

Unfortunately, (although I’m not sure how it happened), the show duration seems to have grown longer and longer; teetering on the verge of being annoying to listen to.

So as to keep the original intent of the podcast — to be a round-table of women discussing internet marketing — I’ve decided to fly solo on another podcast airing soon, appropriately named BigMouthStrikesAgain*.

This new 30-minute (or less) podcast will feature interviews of experts in affiliate marketing, social media, search engine marketing, mobile marketing and more.

While I’ll still be participating in upcoming episodes of TheSpew, I figured that with me not being on every single episode, the other girls might be able to get a word in ;-)

So here’s where you come in.

Are you an expert in your area of online marketing? Want to help others learn more about your field?

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TheSpew, Episode 9: Chris Pearson – Naked and Covered in Honey

by Missy Ward on May 20, 2009

TheSpew

Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:


Chris Pearson (@pearsonified),
who is the master-mind behind ThesisTheme for Wordpress; avid health nut and organic food eater; formidable Scrabble opponent and blogger on
Pearsonified.com, was
our special guest this week.
Missy Ward & Chris Pearson

Today’s topics that were spewed were:

  • Our thoughts on the FTC forcing Bloggers to disclose when they are being paid for their posts and why it makes us want to vomit.
  • Why we think affiliates don’t need to disclose their affiliate links on Twitter, blogs, Facebook, etc, no matter what the purists think.
  • Why its important to research the products and services that you’re marketing (which was included in a recent video presentation that Missy put out.)
  • Our favorite WordPress plug-ins for online marketers. (Thanks to Kim for putting the list together here.)


    • We also got the nitty-gritty on Chris when it comes to:

  • How and why he made the leap from engineering to building WordPress themes.
  • How his first theme “Cutline” was the springboard to Thesis and what makes it unique.
  • Things that are exciting him in the world of online marketing.
  • The reason he did the “How to Become a Celebrity” video
  • Tips on simple things to do to optimize blogs that are often overlooked.
  • Suggestions on getting started in blogging and how to go about monetizing a blog.
  • His personal life and his guilty pleasures.

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    TheSpew, Episode 8: TheSpew Girls Go Global

    by Missy Ward on May 14, 2009

    TheSpew

    Listen above or download to iTunes.

    Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

    • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
    • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

    Photo of Andrew WeeAndrew Wee (@andrewwee), who is an internet marketing consultant, affiliate marketer and blogger on WhoIsAndrewWee.com, was our special guest this week.

    Andrew joins us from 12 hours in the future, Hiro Nakamura-style from Singapore (that’s 10,000+ miles away, a 20-hour plane ride or a mere .5 second jaunt for those of you that can travel at the speed of light.)

    The topics that were spewed today were:

    • How the convergence of social media and affiliate marketing has helped us embark on a new age of international collaboration.
    • Making the world your market – why businesses need to focus on their international marketing strategies and things to prepare for to make it happen.
    • International Affiliate Recruitment Strategies for Merchants.
    • The trends, issues and challenges in the Asian market and how the social media space is shaping up in Andrew’s neck of the woods.
    • The ubiquitous dilemma of merging or excluding one’s personal life when it comes to business, and how it all plays out on Twitter or Facebook.
    • The fine line between authenticity and stupidity on Twitter

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