Posts tagged as:

steve schaffer

The PMA Industry Report: It’s About Value not Size

by Lisa Picarille on January 6, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. We are continuing with our series of publisher profiles where we talk with publishers about lessons they’ve learned on their way to becoming successful, full-time affiliate marketers. Host Lisa Picarille was joined by [...]

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Affiliate Summit West 2008 – Managing Your Affiliate Manager

by Amy Rodriguez on April 26, 2010

This session took place at Affiliate Summit West 2008 in February 2008. Managing Your Affiliate Manager To get the best returns for your affiliate efforts you need to manage your affiliate managers. Learn how to get better service, higher commissions, and communication with merchants on your terms. •Dan Murray, Internet Marketing Strategist, RavenwoodMarketing.com •Steve Schaffer, [...]

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Affiliate Summit West 2007 – Panel: How to Recruit Super Affiliates

by Amy Rodriguez on October 8, 2009

Panel: How to Recruit Super Affiliates – Adam Viener, President, Imwave, inc. (Moderator) – Peter Figueredo, CEO, NETexponent – Vinny Lingham, Founder, incuBeta – Dan Murray, Internet Marketing Strategist, Ravenwood Marketing, Inc. – Steve Schaffer, President, Vertive, Inc. In most programs, 5% percent of affiliates drive 95% of the commissions. Meet some of the top [...]

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