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This session took place at Affiliate Summit East 2007 in July 2007. Conversion Rate Clinic: Persuasion Techniques that Work Most websites have conversion rates of 2% or lower. The opportunity to increase sales by improving conversion is vast. Audience will submit URLs and panel will critique conversion issues on the fly. * Stephanie Agresta, CEO, [...]
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This session took place at Affiliate Summit West 2007 in January 2007. The Affiliate 2.0 Litmus Test * Stephanie Agresta, CEO, Stephanie Agresta Consulting (Moderator) * Wayne Porter, Co-founder, ReveNews.com * Tim Storm, CEO, FatWallet, Inc. * Andrew Weinreich, CEO, MeetMoi.com Successful companies today embraced 2.0 long before the term was coined. This panel will [...]
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The May 21, 2008 episode of Affiliate Thing kicked off with a discussion on Overstock kicking out all of their New York affiliates. I’ve got to wonder if this will be something of a “grubby little affiliate” incident for Overstock – something that mobilizes affiliate sentiment against Overstock for a long while. Lisa Picarille and [...]
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Episode 60: I went to the Web2.0Expo in San Francisco last week. Now, to quote Bob Dylan, “I used to care, but things have changed.” (About 22 mins / 22 mb’s).
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