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Rebecca Madigan

Sports AffCast – California Affiliate Nexus Workaround

by Wade_Tonkin on September 14, 2012

This week, I sat down with Rebecca Madigan, the Executive Director of the Performance Marketing Association.

Rebecca gave a brief history of the PMA and the use of affiliates by states looking to establish Nexus for online retailers.  We chatted about some of the legal principals involved, the court battle that the PMA waged in Illinois (and won pending appeal) and the current pending Nexus Laws coming into play in California and Pennsylvania.   The good news is that a workaround is in place for California that is pretty easy to take advantage of, even if it requires some paperwork on to be exchanged.   Rebecca explained that in reality, the California Board of Equalization was after Amazon’s sales tax revenue, and once they got this through an agreement with the state to build distribution centers and collect sales tax, they were in a mood to work with the PMA to protect affiliates with some restrictions.

Merchants who do not otherwise have Nexus in California will need to add language to their Affiliate Agreements specifying that affiliates cannot actively “solicit” business in California.  The language provided by the California BOE defines “solicitation” as : Read the full article →

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PMA Industry Report: Rebecca Madigan Gives PMA Update

by Lisa Picarille on June 29, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Rebecca Madigan joined host Lisa Picarille.

Rebecca is the Executive Director of the Performance Marketing Association. She was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the formation of the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing. Rebecca has been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups, the Mobile Advisory Council, and more. Read the full article →

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