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Then in segment 2 of episode 15, we look at why VCs tend to invest in tech companies and avoid content companies. I chalk it up to a more predictable and tangible ROI, and Ash list five reasons that touch on a recent article he wrote for TechCrunch article on “recent article he wrote for TechCrunch”.
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In the second instalment of episode 11, we take a look at marketers as publishers/content creators. We discuss the pros & cons of both really sexy branded content (such as the Old Spice Guy) to more conventional, value-added contents (such as how-to’s, and the like) which are good for building community, fostering customer loyalty, and [...]
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Update: BookOven came out of private alpha a couple hours after this was posted. This is an interview with Hugh McGuire, the founder of Librivox (the largest online catalogue of audio-books), co-founder of the online writers’ community BookOven, and podcaster. In this clip, Hugh discusses how BookOven was conceived and how he sees the world [...]
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