Posts tagged as:

Pubcon

Technical SEO with Jenny Halasz of JLH Marketing

by Jonathan Goodman on February 18, 2014

Jonathan Edward Goodman

Jonathan:  Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we have Jenny Halasz from JLH Marketing. Jenny has over a decade of experience in all aspects of online marketing. She develops technical and content strategies for clients, leads workshops and training, speaks and blogs about all things search. She’s worked with dozens of top companies, including Motorola, Lowe’s, Home Improvement, SAP, Four Seasons, Humana, Black & Decker and Citibank.

She works in both organic and paid search marketing, as well as social, usability, conversion optimization, affiliate, and analytic research. She discovered that her clients almost always had Marketing in one department and User Experience (UX) in another and the two would constantly argue about which issue was more important: A) Getting eyeballs to the site, or B) keeping them there. And we’ll go into detail on that during the show.

She graduated cum laude from North Carolina State University with a self-styled degree in search by blending Marketing and Mass Communication with a minor in Psychology for improved understanding of user experience. I believe the first time we met, Jenny, was at SFIMA, the South Florida Interactive Marketing Association. Is that right? Read the full article →

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Best Buy Bad Customer Service

Jonathan Edward Goodman

by Jonathan Goodman on November 14, 2013

This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we have our first Goggle+ Hangouts podcast including someone else. I’ll introduce him in a second. We’re going to talk about a very interesting experience that we had. I met with this person. He had a terrible customer service experience at Best Buy. Let me introduce you to Drake Grey.

Drake: Hello.

Jonathan: Drake was at PubCon with a bunch of people who I met and spent a lot of time with. These people are great SEO professionals and Internet marketers. Drake is focused on social media and management of a lot of different aspects of SEOs. We met up at PubCon. Let’s talk about PubCon, What did you think about it? Read the full article →

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