by CT Moore on January 12, 2010
This is the second and final installment of our interview with Jiyan Wei from PRWeb.com. In this clip, Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Specifically, he explores how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as [...]
by CT Moore on January 4, 2010
Now that 2010 is here, we can expect to see the Google Caffeine algorithm start affecting search results. And as Jim Boykin pointed out, the algorithm favors diverse content such as a press releases.
Well, in this clip left over form Pubcom 2009, NVI spoke with Jiyan Wei of PRWeb.com. Jiyan discussed how to get press [...]
by CT Moore on December 2, 2009
This is a video of Guillaume Bouchard’s presentation from the Social Media and Press Relations panel at Pubcon 2009. As the panel’s official description states:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]
by CT Moore on November 24, 2009
Meet Ken Jurina, the Pres. and CEO of Epiar, and SEM firm. We caught up with Ken at Pubcon 2009 and sat down with him to chat about SEM. Ken shared his ideas on PPC and negative keywords, and the importance that they play in a well managed campaign. He also discussed the emergence of [...]
by CT Moore on November 23, 2009
While we were at Pubcon 2009, we also got to chat with Rae Hoffman (aka Sugar Rae), CEO of Outspoken Media. Rae sat down with us to discuss SEO — onsite SEO to be specific.
She explored how companies should split up their resources between onsite and offsite SEO. Rae also explored the importance of interlinking, [...]