by Lisa Picarille on February 1, 2011
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Rebecca Madigan joined host Lisa Picarille. Rebecca is the executive director of the PMA, which she co-founded in 2008. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at [...]
by Lisa Picarille on November 17, 2010
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. We are doing something a little different this time. We’re launching a series where we talk with publishers about lessons they’ve learned on their way to becoming successful, full-time affiliate marketers. Lisa Picarille [...]
by Shawn Collins on September 14, 2010
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss a dark day in sports, the Modern Media Man Summit, and Google Instant. Also, booking rooms for Affiliate Summit West 2011 at Wynn Las Vegas, funding for affiliate campaigns, and whether Howard Stern will become a podcaster. Show Links Modern Media Man [...]
by Shawn Collins on August 30, 2010
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss the latest on the advertising tax in California, the best smartphone ever, and booth babes. Also, the upcoming Affiliate Summit unConference, trying to figure out Facebook Places, and the new Digg. Show Links California Advertising Tax Update PMA Board of Directors Election [...]
by Shawn Collins on July 6, 2010
This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about Affiliate Summit Meet Market tables selling out, whether affiliate marketing has a bad reputation, and URL shorteners and expanders. Also, merchant webinars from ShareASale, affiliate apps marketplace, and whether video will ever become a popular form of affiliate creative. Show Links [...]