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peter figueredo

PMA Industry Report: The Importance of Market Research

by Lisa Picarille on May 4, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Peter Figueredo joined host Lisa Picarille to talk about market research. Peter is the Founding Partner & Brainstorm Chaser at NetX, an interactive agency founded in 2001 as NETexponent. He started his career [...]

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Affiliate Summit West 2007 – Panel: How to Recruit Super Affiliates

by Amy Rodriguez on October 8, 2009

Panel: How to Recruit Super Affiliates – Adam Viener, President, Imwave, inc. (Moderator) – Peter Figueredo, CEO, NETexponent – Vinny Lingham, Founder, incuBeta – Dan Murray, Internet Marketing Strategist, Ravenwood Marketing, Inc. – Steve Schaffer, President, Vertive, Inc. In most programs, 5% percent of affiliates drive 95% of the commissions. Meet some of the top [...]

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