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Performance Marketing Association

PMA Industry Report: Council Spotlights

by Lisa Picarille on January 5, 2015

We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council.

Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process.

There are currently, 5 PMA Councils
Compliance – (David Naffziger BrandVerity)
Publisher Recruitment (Lucy Bartlett – VigLink)
Industry Advancement (Choots Humphries – LinkConnector)
Measurements and Insights (Julie Avila – Schaaf-PartnerCentric)
Offers & Rewards (Howard Schaffer- Read the full article →

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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Crosby Haffner joined host Lisa Picarille.

Crosby is the CEO of Tactara, an email service company that started in 2005. Prior to Tactara he was a turn-around CEO for small public companies. Most recently, he served as President and Chairman of the Executive Committee of the Board of Directors for Trestle Corporation, an early pioneer of digital pathology. And before his turnaround work, Crosby co-founded and led Zyan Communications, a national provider of business DSL services. He has been a senior executive for technology companies in dynamic growth environments for over fifteen years, and has served as an advisor to multiple organizations in the telecom, digital pathology, and small business services sectors. Read the full article →

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