This is an interview with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.

We sat down with Eric to discuss recent trends in PPC. Eric emphasized how more and more PPC advertisers are looking for ways to both integrate PPC with social media and better track their social media campaigns. He also discussed at how Acquisio is looking at how to leverage the Facebook API, as well as how Acquisio is now integrated with Google Analytics to provide even more metrics on paid traffic behavior.

Have you put the power of pay per click advertising to work for your business yet?

Many online marketers have tried pay per click ads but given up. Even more people are intimidated by the technical details or expense of PPC. Does that sound like you?

Listen to this episode of the Click Millionaires Show to hear Scott Fox interview Perry Marshall, author of Ultimate Guide to Google Ad Words.

This free one hour podcast can help you learn:

• How to cost-effectively attract motivated buyers with PPC advertising IF you do it right
• How to increase click-throughs (CTR) on your PPC ads
• How to save money and lower your PPC ad bid prices
• How Google Adwords calculates its mysterious Quality Score and why it’s critical for your PPC advertising success
• The biggest mistakes most new pay per click advertisers make How to get more ad impressions in a niche market
• Why Google Adwords advertising is like the Yellow Pages but Facebook ads are like a coffee shop
• Why PPC done correctly is not an expense but an investment
• And much more!

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While at SMX East 2009. I got to chat with the founder of Acquisio, Marc Poirier. Acquisio offers PPC software that includes bid management tools, and they crunch PPC data all day long, so I thought I’d asked Marc about PPC trends in the last year. What Marc shared with me was Acquisio’s direct experience with the PPC market place, including how it’s beginning to shape up.

Last time on Website Profits: Building that understanding of what visitors want so you can attract more of them. Now for something completely different …

Addressing Erik’s question about reducing pay-per-click costs on his industrial website. He’s using PPC because he gets very few organic searches specifically for his product, wants pay per click to pull on a broader range of terms.

Reducing Your Pay-Per-Click Costs

I offer a few ideas to improve PPC return-on-investment, including testing and better lead capture. This is critical to understand before wholesale cutting any of your PPC campaigns.

What is more important than how much you spend on PPC? Your answer inside, including several other strategies that open the doors to new customers and leads for your business.

Where else you can provide value to drive traffic to your business website. How to get past the flashy to understand basic search engine optimization for your home page.

Learn an exact lead flow optimization strategy you can use on your website today to increase conversion rates, improve your PPC return, and make your bank account very happy.

Tools you ought to be using …

• Mike Levin’s HitTail Longtail Keywords
• WordTracker Keywords
• Google Webmaster Tools