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Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Forrest Schaaf, Partner, Schaaf Consulting (Moderator) Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details) Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management) Rob Key, CEO, [...]
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Straight Talk on Search Engine Optimization presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Wil Reynolds, Associate, SEER Interactive Brief presentation on Search Engine Optimization with a heavy focus on Q&A. A very open, honest and straight to the point discussion about search engines that covers some common [...]
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Affiliate Marketing Legal Issues panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Rachel Honoway, VP of Sales & Marketing, KowaBunga! Technologies (Moderator) Tom Manspeaker, Director and Affiliate Manager, DirectLeads Linda Goodman, Partner, The Goodman Law Firm Steven Richter, President and General Counsel, OptinRealBig.com, LLC Mark J. Rosenberg, Of [...]
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Loyalty Affiliates: Loyal Allies or Evildoers? presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. W. Kimathi Marangu, EVP Business Development, Mall Networks, Inc. Discussion of the positive role that loyalty affiliates play in a merchant’s marketing program. Recently the conversation has reached a fever point with many affiliates [...]
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eBay Web Services for Affiliates presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Alan Lewis, Technical Evangelist, eBay As excitement around affiliate programs grows, people are constantly looking to increase the effectiveness of their offerings. eBay has taken affiliate needs seriously and has opened their platform in ways [...]
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