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Seeds to Stalks: Cultivating your Affiliate Program presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Mike Catania, Vice President of Business Development, America One Funding The vast majority of us do not manage affiliate programs for multi-billion dollar companies. Our monthly advertising budgets might, in a good month, [...]
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Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Jim Lillig, Dir. Business Development, LobsterGram International 98% of people who visit your site do NOT buy from you! Let them go? Hell No! Co-opetition is a strategy [...]
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Benchmarking presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Chris Henger, VP, Affiliate Marketing, Performics Advertisers are always asking how their program is doing relative others and we know that affiliates compare programs with other advertisers. “How can we benchmark our progress” is a very common phrase uttered [...]
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Benefits and Liabilities of Coupon Affiliates panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Marty Fahncke, President, FawnKey & Associates (moderator) Ian Larsen, Director of Affiliate Relations, Digital River’s OneNetwork Jonathan Miller, CEO, ForgeBusiness USA Inc David Lewis, CEO and Founder, 77blue.com Michelle Madhok, President, SheFinds This is [...]
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Building a Multi-Brand Niche Affiliate Program presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Stephanie Schwab, Vice President, Converseon Science Kit, a 50 year old catalog company was running a niche affiliate program for their Edmund Scientifics brand (science and hobby products) on one of the major affiliate [...]
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