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PMA Industry Report: Be Yourself

by Lisa Picarille on February 17, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

We are continuing with our series of publisher profiles where we talk with people in the affiliate marketing space about lessons they’ve learned on their way to becoming successful.

Greg Hoffman (@akagorilla) joined host Lisa Picarille. Read the full article →

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Lisa RioloCoffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com

James Martell, President of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer since “The Caveman Days” of internet marketing. He’s seen it grow and change and knows that some of the things that held true back then are just as important today. He discusses this with Lisa Riolo in this edition of Coffee Talk. She’s was one of the women who literally help mold the affiliate marketing industry into what it is today.

Now one of the founders of Impact Radius, a hybrid next-generation affiliate network for on and offline performance based marketing, she was Commission Junction’s Vice President of Business Development from 2001 to 2006. Drawing on her experience, she explains how “everything old is new again.” Now more than ever creating a successful affiliate business (for both affiliate publishers and advertisers) is about driving qualified customers via the creation of great, meaningful content not just mindless traffic. Read the full article →

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