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on-page optimization

In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author speaks with wife and co-host Arlene Martell about proper use of anchor text, new recommendations to consider and how to avoid excessive duplication of your phrases.


Before they get into all the talk on anchor text Arlene shares the upcoming breakation planned for her and Adam where they will get to enjoy a train tour, and even be held up by a real train robber. Arlene shares how much she has looked forward to this breakation and can’t wait for some fun quality time with her son Adam. Read the full article →

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In this edition of the Affiliate Buzz, James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell critique an affiliate site as they help you recognize what NOT to do!

After receiving an email request from a webmaster to critique their site James and Arlene agreed. The site owner had been struggling with increasing their traffic as well as site conversion but couldn’t pinpoint why. Within moments the Martell’s recognized the mistakes she had made. And so they took these mistakes to record this Buzz as you discover what not to do in website development.

Right off the bat they noticed little thought was put into the actual visitor that would be coming to this page. From overcrowding, to distractions, and even confusing navigation visitors to this site were hard pressed to find their way to the promoted products, let alone the shopping cart. Read the full article →

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