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Here is the second installment of our interview with Jane Motz Hayes where she talks about landing page optimization. We caught up with Jane at SES Toronto 2010 where gave a landing page optimization clinic. In this clip, Jane discusses 5 ways to optimize your landing pages: (1) having clear and relevant call-to-actions, (2) following [...]
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This is the second half of our interview with Jim Hedger at SES Toronto 2010. In this clip, Jim discusses how personalized search can impact business’s ability to rank on their targeted terms. Specifically, Jim talks about how search results that are personalized by location will shakes things up a bit. First, local businesses will [...]
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This is an interview with Noran El-Shinnawy, a Marketing Manager at Acquisio, a company that provides advanced PPC management software. We caught up with the Acquisio team at SES Toronto 2010, and Noran was nice enough to sit down and discuss some PPC management tips with us. Noran offered two perspectives on PPC management. First, [...]
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In this interview, we chat with Jeff Jones, the Senior Product Manager at gShift Labs. We met Jeff at SES Toronto 2010, and he was nice enough to take a few minutes to discuss with us how SEO is evolving. Jeff see two main factors affecting SEO in 2010. The first is site load times [...]
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