In this clip we chat with author and speaker, Jeffrey Gitomer. We caught up with Jeffrey at The Art of Marketing Conference in Montreal, where he was speaking about Customer Loyalty and Sales.

In this clip, Jeffrey briefly touches on what makes people buy. Namely, how focusing on what’s in it for them will make for a more appealing value proposition and help build trust with the customer.

He also talks about how there’s no single answer to boosting online sales. Rather, every company is different, with different products and different markets, and each brand has find their own way of engaging their customers, finding out what makes them buy, and how to improve the overall online sales experience for those users.

This is an interview with Mitch Joel (@mitchjoel), President of Twist Image and author of Six Pixels of Separation. We caught up with Mitch at The Art of Marketing Conference where he gave a presentation on Digital Marketing & Social Media.

In this clip, Mitch discusses three themes. First, he discusses how many brands focus too much on the “what” and not the “why” of social media. Specifically, they look only at the tools and not at their objectives.

Second, Mitch talks about how brands can go about taking their first step into digital once they’ve decided what their goals are. And finally, Mitch discusses the role that analytics plays in any digital campaign or strategy.

This is an interview with Avinash Kaushik, the Analytics Evangelist at Google, and author two books: Web Analytics an Hour a Day and Web Analytics 2.0. We caught up with Avinash at The Art of Marketing show in Montreal, where he gave an awesome presentation on how to suck less.

In the first half of this clip, Avinash talks about the opportunity that web analytics offers marketers. Specifically, he discusses how analytics let you fail faster and, therefore, adapt your online strategy to market trends more quickly.

In the second half, he talks about the most common mistake made by companies online. Namely, that they take their offline “shout marketing” ethos, and try to implement it online.

At Affiliate Summit East 2010, we ran into Scott Parent (@ScottParent), the host of Media Trust’s video blog Relevantly Speaking (syndicated here on GeekCast.fm). Since Scott had been talking to everyone who’s anyone, we decided to turn the camera on him and see what he had to say.

One thing that Scott noticed is that, this year, there doesn’t seem to be one predominant theme on everyone’s mind. Rather, different people seem to be focused on different developments, from Facebook to Adwords to Twitter.

We also asked about what’s on his own mind, as well as his thoughts on Twitter’s recent hire of sales force.

In this clip, we speak with Murray Newlands, the well-known online marketing blogger. We caught up with Murray Affiliate Summit East 2010, and sat down to chat with him about social media marketing.

Murray shared his thoughts with us on a number of social media marketing trends. First we talked about Facebook ads, what Murray’s experience has been with them, and what kind of opportunity he sees there for marketers. Then we discussed Facebook marketing in general, and Facebook Ads can be used to support your other Facebook marketing activities. We also talked about Twitter, sponsored Tweets, and what Murray thinks of Twitter’s new sales team.

One of the people we got to catch up with at Affiliate Summit East 2010 was Kim Kaplan, the VP of Plenty of Fish. Kim took a few minutes to chat with us about what Plenty of Fish is up to these days.

The first thing Kim discussed was the new Plenty of Fish ad platform. They’ve recently added new features, and offer advertisers a variety of targeting options.

Kim also talked about what Plenty of Fish to marketing itself. One point of interest is how Plenty of Fish does not really use any social media. That being said, they’re relatively secretive about what they’re doing online to acquire new users. But the company is very active offline, doing everything from conventional advertising to appearing in Lady Gaga videos.

This is an interview with the infamous super-affiliate, John Chow. We caught up with John at Affiliate Summit East 2010, and talked to him about social media and Facebook as a traffic source.

John is most well-known for gaming Google a few years, for which he got slapped pretty hard. But he’s back from SEO exile, and he’s learned some new tricks. Specifically, John now focuses on social media as his main traffic driver. In this clip, he shares some of his experience with using Facebook ads and fan pages to build community and drive traffic back to his site.

In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010.

John discusses how the Yellow Pages is now offering Local SEO services. Specifically, he touches on how the Yellow Pages in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John then touch on why this Local SEO offering doesn’t represent a coflict of interest vis a vis their print directory.

In this clip, we speak with James Whatley from 1000heads. James is incredibly connected into the world of mobile technology, and we caught up with him during the Nokia N97minitour, and sat down to chat.

During our chat, James touched upon 3 themes. First, he discussed the general possibilities that mobile offers. Then we chatted about the unfulfilled potential of mobile and what the future might bring in terms of mobile commerce. Finally, James shared his feelings on where he would like to see mobile go next.

This is an interview with Andrew Currie, blogger at OpenAttitude.com. In this clip Andrew discusses some recent trends mobile technologies.

For Andrew, the significance of mobile lies in its personal experience — not only in how we customize our phones and apps, but in how they become part of our physical daily experience. Andrew also shares his thoughts on how open-source is becoming a more and more important element in mobile technology, as well as how he sees the world of mobile devices evolving in the near future.

We caught up with Andrew on the N97minitour, and shot this video on an N97 Mini that’s on loan to us from Nokia.