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Jeffrey Gitomer on Sales & Marketing

by CT Moore on October 12, 2010

In this clip we chat with author and speaker, Jeffrey Gitomer. We caught up with Jeffrey at The Art of Marketing Conference in Montreal, where he was speaking about Customer Loyalty and Sales.

In this clip, Jeffrey briefly touches on what makes people buy. Namely, how focusing on what’s in it for them will make for a more appealing value proposition and help build trust with the customer.

He also talks about how there’s no single answer to boosting online sales. Rather, every company is different, with different products and different markets, and each brand has find their own way of engaging their customers, finding out what makes them buy, and how to improve the overall online sales experience for those users. Read the full article →

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Mitch Joel on Digital Marketing & Social Media

by CT Moore on October 6, 2010

This is an interview with Mitch Joel (@mitchjoel), President of Twist Image and author of Six Pixels of Separation. We caught up with Mitch at The Art of Marketing Conference where he gave a presentation on Digital Marketing & Social Media.

In this clip, Mitch discusses three themes. First, he discusses how many brands focus too much on the “what” and not the “why” of social media. Specifically, they look only at the tools and not at their objectives.

Second, Mitch talks about how brands can go about taking their first step into digital once they’ve decided what their goals are. And finally, Mitch discusses the role that analytics plays in any digital campaign or strategy. Read the full article →

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