This is an interview with Mitch Joel (@mitchjoel), President of Twist Image and author of Six Pixels of Separation. We caught up with Mitch at The Art of Marketing Conference where he gave a presentation on Digital Marketing & Social Media.

In this clip, Mitch discusses three themes. First, he discusses how many brands focus too much on the “what” and not the “why” of social media. Specifically, they look only at the tools and not at their objectives.

Second, Mitch talks about how brands can go about taking their first step into digital once they’ve decided what their goals are. And finally, Mitch discusses the role that analytics plays in any digital campaign or strategy.

He’s been called ‘Canada’s Rock Star of Digital Marketing,’ and is one of the world’s leading authorities on Blog marketing. Mitch Joel is currently the president of Twist Image, a digital marketing agency.

In his recent book, Six Pixels of Separation, Mitch contends that doing business has changed drastically since the popularization of social media sites like facebook, Twitter and LinkedIn. In this video, WatchMojo.com speaks to Mitch about his book, and learns that the days of networking in business are over, thanks to online social media.

Incidentally, Mitch is also giving away a couple freebies to anyone who buys the book by Friday, November 20th. The freebies include an exclusive ebook that Mitch is putting together, and a personal branding audio workbook that has only ever been available at at events like The Power Within.