Posts tagged as:

Lisa Riolo

Holiday Shopping and Award Winners

by Lisa Picarille on December 28, 2009

Welcome to episode 21 of The Spew, a podcast about women in online marketing, by women in online marketing. For this episode Lisa Picarille (@lisap) moderated and was joined by: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie Karen White (@KarenWhite_LV), founder and CEO of Squirtgun Media And Lisa Riolo (@LisaRiolo), co founder [...]

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The Spew Episode 18 – Women Road Warriors: Tips for Traveling

by Lisa Picarille on October 12, 2009

Welcome to episode 18 of The Spew, a podcast about women in online marketing, by women in online marketing. Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie, was the moderator for this week’s show. Panelists this week include: Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives. Lisa Picarille (@lisap), an [...]

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TheSpew, Episode 15: Are Women Built to Lead Us Into the Future?

by Missy Ward on September 3, 2009

TheSpew

Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
    • Women in Power. Is it possible to command power without reference to her gender?
    • Web Thinking vs. Step Thinking. Will it be the female species that ultimately solves our healthcare crisis, saves our planet and stops poverty?
    • Advertisers Still Don’t Get It. How to market to the 40+ female crowd.

    • The topics that were spewed today were:

    Additionally, there is a reference to Aunt Bee, a fictional character from the 1960′s sitcom, the Andy Griffith Show. After further investigation, it turns out she was as old as she looked. However, Lucille Ball was only 40 years old when I Love Lucy first aired and she sure looked a lot older than that. Just sayin’.

    Podcast Warning:

    There is a whole lot of 40+ estrogen flowing throughout this podcast. This is not for the faint-hearted, nor those who prefer to hide from the truth ;-)

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TheSpew, Episode 11: Getting Social with Brent Csutoras

by Missy Ward on June 11, 2009

TheSpew

Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

Missy Ward, Michael Streko & Brent CustorasMissy Ward, Michael Streko & Brent Csutoras at IMSB

Brent Csutoras(@brentcsutoras), a seasoned Internet Marketing consultant who specializes in Social Media, Viral Linkbait and Search Engine Marketing Strategies was our special guest this week.

Brent gives us the scoop on:

  • His definition of Social Media and talks about his favorite part of it.
  • How he got into this crazy business and how it’s impacted him.
  • What’s new with the social sites and which of them are the dominant players.
  • Social sites he considers “Must-Do’s” and other tips for folks getting their social media ducks in a row.
  • Strategies for creating awesome content geared towards getting sites to link to it.

    • and a bunch of other goodies!



    Additionally, the topics that were spewed today were:

    • How to find yourself a real social media expert
    • Why more companies (both small and large) are beginning to use social media as their primary source of customer engagement
    • Why you should save your online identity on every social media site



    Show links:

  • Knowem.com, which checks the availability of your brand name or name on 120 popular social media sites.

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    TheSpew, Episode 7: Defying Gravity with Peter Shankman

    by Missy Ward on May 8, 2009

    TheSpew

    Listen above or download to iTunes.

    Missy Ward (@MissyWard) of Affiliate Summit moderated this week with panelists:

    • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

    Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out (“HARO”), which connects journalists with sources using social media.

    Photo - Peter Shankman and Missy Ward
    Peter Shankman and Missy Ward during South by Southwest 2009

    Peter spewed the following today:

  • The backstory on the inspiration and creation of HARO.
  • His bad case of “A.D.O.S.” and what he does to overcome it.
  • The parallel between the growth of HARO and the growth of the hair on Missy’s legs.

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