Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

Presenting the last in our series of interviews with speakers at Affiliate Summit West 2011, coming up next week at the Wynn Casino in Las Vegas. This time, we talk to Stephanie Lichtenstein, Lisa Picarille, & Lisa Riolo about their panel “Profit from Trendspotting”. Fourth panelist Scott Jangro was unable to join us, but we reference him plenty!  In in this episode we discuss:

• The panelists include Scott Jangro of Mech Media, Stephanie Lichtenstein of Micro Media Marketing, Lisa Picarille of MyContentPro.com, & Lisa Riolo of Impact Radius.
• Lisa Picarille is the brain child of the panel, having spoken on trend spotting before at previous conferences.
• Stephanie will be discussing some different techniques to spot trends in the marketplace & pop culture.
• They’ll review the types of trends and how to spot them & how to make money!
• Check out http://bit.ly/dO0cxE for a live example of how the new question asking technology works.
• Reach out on Twitter to them: @jangro, @lisap, @lisariolo, & @microsteph or find their brands on Twitter if you’re interested in doing business with them: @MyContentPro1, @ImpactRadius, & @MicroMediaMktg

Want to catch up with us & ask questions for the next show? Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! You can also ask Trisha questions through FormSpring.me. Or leave us a comment!

Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com

James Martell, president of Net Guides Publishing Inc., interviews with Lisa Riolo a co-founder of Impact Radius who really points out how understanding the business from the advertiser’s point of view is essential if you want to make the most of your affiliate experience.

Not only can understanding how your advertiser sees the industry help you negotiate for better commissions on each sale, it can help you learn what type of value you need to showcase in order to get into the good programs and receive the type of one-on-one assistance from your affiliate manager that’ll put you on top.

Lisa Riolo really understands the affiliate industry from the “back” side. She started with CJ years ago but has recently built her own hybrid affiliate network (Impact Radius) from the ground up in response to feedback from both affiliates, whom she calls media partners, and advertisers.

Minimizing the role of the agency middleman (or in this case, woman) her company allows affiliates to push back against advertisers to get better commissions and better support but also allows advertisers to go out and find the top-tier affiliates that will get them the best results.

Not only is this Coffee Talk an excellent prep course for anybody curious about just what affiliate marketing is and how it works, it really goes into detail about how the business has evolved from a simple agreement between website owners to a multi-billion dollar industry.

Inside you’ll learn:

• The 5 main types of affiliate models (and how advertisers view each)
• Why advertisers and affiliates are better off working with third party tracking and payment companies (even if they don’t want to)
• What sort of capital and time investment goes into getting an advertiser’s affiliate program off the ground (it’s eye-opening to most affiliates and even top-level company management!)
• Why even a beginner affiliate has the right to be respected by an advertiser (here’s a hint: they could be a diamond in the rough)
• How the industry is changing in response to participant feedback and popular demand

There’s tons more inside–James has really hit the jackpot here with Lisa. She’s an excellent resource for beginners and experts alike (you’ll get her personal email inside as well.) So sit back and listen in as they not only explore the lesser-known aspects of affiliate marketing but introduce you to the future of the industry. This edition of Coffee Talk with James Martell is best enjoyed with a pen and paper handy—you’ll want to take notes.

Reference:

• Matt Frary, SmarterChaos.com, Twitter @SmarterChaos
• Jamie Birch, JEBCommerce.com, Twitter @JEBCommerce
• Brook Schaaf, SchaafCo.com, Twitter @SchaafCo
• Karen White

Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com

James Martell, President of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer since “The Caveman Days” of internet marketing. He’s seen it grow and change and knows that some of the things that held true back then are just as important today. He discusses this with Lisa Riolo in this edition of Coffee Talk. She’s was one of the women who literally help mold the affiliate marketing industry into what it is today.

Now one of the founders of Impact Radius, a hybrid next-generation affiliate network for on and offline performance based marketing, she was Commission Junction’s Vice President of Business Development from 2001 to 2006. Drawing on her experience, she explains how “everything old is new again.” Now more than ever creating a successful affiliate business (for both affiliate publishers and advertisers) is about driving qualified customers via the creation of great, meaningful content not just mindless traffic.

From this starting point, Lisa explains to James:

• How you can learn to negotiate better commission rates with your advertisers
• How to get accepted into “hot” or profitable affiliate programs (Hint: don’t let rejection get you down!)
• How to overcome the Chicken vs. Egg phenomenon when you’re trying to lure a potential advertiser to your new website or even website idea
• How to showcase the value you bring to any advertiser—even if your even if your sales figures are smaller than the big boys
• How—if you’re an advertiser—you can build a profitable commission based sales force without sacrificing your brand’s “image”—and how to avoid the pitfalls
• Why every business should consider performance-based marketing—even ones that don’t fit the traditional “model”

She also chats with James and tells him how his tactics—even when he was just beginning in the business—caused her to sit up and take notice of his efforts before she’d ever met him.

This is really an exciting look at affiliate marketing from its early years right on through the fast-paced and extremely lucrative times we’re living in today from two industry experts. Lisa is truly one of affiliate marketing’s most knowledgeable resources and James is thrilled to bring her to you. All you have to do is listen in.

This session took place at Affiliate Summit East 2007 in July 2007.

Affiliate Marketing and Democratizing Platforms

How well do your major online traffic and transaction channels fit together? Join us as we discuss: content; landing pages; trademark bidding; display URLs; content usage; comparative ROIs and more.

* Lisa Riolo (moderator)
* Todd Henley, President, SiteLead
* Scott Polk, CEO, Purplestream Marketing
* Brook Schaaf, Principle, Schaaf Consulting

Video: Affiliate Summit East 2007 – Managing Internal Channel Rivalry: SEO, PPC, CPA