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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This time around we are talking about cookie stuffing. Lisa Picarille hosted and was joined by Kellie Stevens. Kellie is the founder and president of AffiliateFairPlay.com, which does research to advocate for fair [...]
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This session took place at Affiliate Summit West 2007 in January 2007. New Quality Assurance Considerations * Kellie Stevens, President, AffiliateFairPlay.com We’ll look at new quality assurance considerations with sub-affiliate transparency, cross-channel company layering in ad delivery and new behaviors by adware using real life examples and videos. Video: Affiliate Summit West 2007 – New [...]
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Episode 19: Big Checks, CJ Going 1.0 and Why Networks Love Zac Johnson (about 22 mins / 22 mb’s) Show Notes – Florida Primary – Greatest Tool Ever: Digital Inspiration – s.eriously.com: Seriously? – Networks and Merchants Love Zac Johnson: ZacJohnson.com – Pepperjam (Rightly) Picks on CJ: Pepperjam Blog – How to Start (Not Spell) [...]
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