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Karen Garcia

Affiliate Marketing Fanatics 54: Interviewing John Monarch

by Trisha Lyn Fawver on June 16, 2011

Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!

You’ve come to love it – our interviews!  This go-round we’re interviewing speakers at the upcoming Affiliate Summit East 2011 at the New York Hilton in New York, NY.  Mike’s a busy beaver and needs a break, so my co-host for this episode is the awesome Eric Nagel!  Today we’re chatting with John Monarch about his origins in affiliate marketing & his “Ask the Expert” topic “High Risk Merchanting – Management and Risk Mitigation”. John is the President of Monarch Holdings LLC. In this episode we discuss:

  • John’s origins in the Physics world and his transition into affiliate marketing.
  • Some fellow former physicists Karen Garcia & Brad Waller.
  • Merchants in certain niches need to be aware if their space is considered “high risk” by the banking industry (like smaller travel merchants).
  • John’s ready to talk to merchants about their banking and how to avoid charge backs and keep their rates at a reasonable risk level.
  • The difference between a charge back and a refund.  A charge back, whether won or lost, still counts against a merchant’s charge back number.
  • Put John’s discussion on your Affiliate Summit Schedule! Monday August 22nd, 5:00 – 6:00 pm in the Networking Space.
  • Follow John on Twitter: @papajohn56
  • Show some love to today’s co-host Eric Nagel! Blog: & Twitter: @esnagel

Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!

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PMA Industry Report: Looking Ahead to 2011

by Lisa Picarille on December 21, 2010

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

For this episode we looked ahead to 2011 – trends, challenges and what to expect.

Karen Garcia joined host Lisa Picarille. Read the full article →

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