Posts tagged as:

jeffrey gitomer

The NSA Update

Jonathan Edward Goodman

by Jonathan Goodman on November 29, 2013

This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we’re going to have an NSA update. But before we do that, I want to tell you a story. As many of you who follow the podcast and the Google+ Hangouts know, I just came back from PubCon about two weeks. I had a great time there, but I had a very interesting experience that I wanted to tell you about.

First and foremost, it is happy hour somewhere. So I’m going to have my beer. This is Tiger beer, the world acclaimed lager. It’s from Asia. Let’s see how it is. Okay, that’s not great.

Meeting Jeffrey Gitomer Read the full article →

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Jeffrey Gitomer on Sales & Marketing

by CT Moore on October 12, 2010

In this clip we chat with author and speaker, Jeffrey Gitomer. We caught up with Jeffrey at The Art of Marketing Conference in Montreal, where he was speaking about Customer Loyalty and Sales.

In this clip, Jeffrey briefly touches on what makes people buy. Namely, how focusing on what’s in it for them will make for a more appealing value proposition and help build trust with the customer.

He also talks about how there’s no single answer to boosting online sales. Rather, every company is different, with different products and different markets, and each brand has find their own way of engaging their customers, finding out what makes them buy, and how to improve the overall online sales experience for those users. Read the full article →

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