Posts tagged as:

google plus

SMX East 2013 Review – Google Plus Wins!

Jonathan Edward Goodman

by Jonathan Goodman on October 15, 2013

Hi everyone. It’s Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. It’s great to have you with us. Today we’re going to review SMX East 2013. SMX is the Search Marketing Expo. It takes place every year in New York at the Jacob Javits Convention Center. We’re going to dedicate this entire 30-minute episode to reviewing some of the more important pieces of information that were relayed both during the sessions and during discussions that occurred throughout the three days of the event.

The event was really incredible this year. There were some fresh faces on the panels and a lot of new ideas and opinions being talked about and discussed. I had a fantastic experience of really being able speak one-on-one with a lot of authors and a lot of really top-notch people. We did see some regulars that were missing. I think that’s actually a good thing. As the industry grows, I think we need to make all the conferences a lot more accessible to new ideas and new individuals myself included. Several years ago, when these conferences were dominated by Rand Fishkin, Vanessa Fox and even Matt Cutts, they are fantastic people. I have met each of them. I’ve spoken to Rand on several occasions. But you don’t want to be going to a conferences where it’s the same people all the time and they kind of move from conference to conference and talk about the same thing at each junction because it becomes like a circuit and they’re running the circuit. So I was really happy to see that there were a lot of fresh faces and first timers.

This was my second time presenting at SMX, but I’ve been an attendee for 4 or 5 years now. I sometimes go to the advanced conference in Seattle, but I can get just as much information from the east coast one. Jacob Javits Convention Center is absolutely beautiful. It’s immense and it’s growing at a rapid pace. They’re doing construction and it’s getting bigger and bigger. It’s getting nicer and nicer all the time. Even the food was actually quite good this year. In past years, the food has been awful to horrendous. This year it was very good. I did notice one thing that was a little negative. The marketplace – the area in which the booths are set up – was much smaller this year. Google was not present. Bing was present, but their booth was much smaller than in previous years. Read the full article →

{ Comments on this entry are closed }

Post image for Affiliate Buzz #297 – Building a Total Online Presence

In this episode of Affiliate Buzz, hosts James and Arlene Martell discuss the importance of having a total online presence while simultaneously tackling search ranking issues and using social media to drive traffic.

itunes-subscribeArlene reflects that in the early days of internet marketing, developing traffic was as easy as putting blogs on your own site and adding backlinks back in. Today online marketers have a much tougher job of developing traffic, as indicated by the high volume of calls that come into the Martell’s help desk!

Internet Marketing Doesn’t Have to Be Confusing

One common question is how does all this fit together? All this includes things like Google Authorship Markup, Google Plus, Twitter, Facebook, and other social media. Another common question is, do I even need all of these things to successfully develop traffic for my website?

James admits that he relates to these questions because it can be overwhelming. In the early days of the Internet there were a small handful of website providers, and if you optimized for one then you optimized for all three and it was relatively simple to rank highly. Read the full article →

{ Comments on this entry are closed }