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Online Marketing Crock Pot #19: Full Disclosure

by Lisa Picarille on September 30, 2013

The Online Marketing Crock Pot co-hosts, Lisa Picarille and Todd Farmer, had their first-ever guest on the show. The delightful and uber-knowledgeable Tricia Meyer joined the co-hosts and it was mostly all business (imagine that) as the trio chatted about revised FTC disclosure requirements that came out back in March. Still, months later most affiliates aren’t following the rules. Listen and find out the impact on merchants and affiliates and how OPMs fit into the equation.

Tricia’s article: Are Affiliate Managers and OPMs Responsible for Disclosure?

Eric Nagel’s post: Bluehost Affiliate Program Read the full article →

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PMA Industry Report: Do Not Track

by Lisa Picarille on February 3, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Lisa Picarille hosted and was joined by Sarah de Diego and Peter Hamilton and we will be discussing the Federal Trade Commission’s Do Not Track Proposal.

Sarah is an internet attorney and founder of De Diego Law. She represents networks, advertisers, software and data providers and many other companies involved in affiliate marketing. Sarah’s practice focuses on representing the interests of the affiliate marketing industry. Sarah is an active member of the PMA and is drafting the PMA’s comment opposing the FTC’s Do-Not-Track proposal. Read the full article →

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