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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This time around we are talking about compliance issues. Lisa Picarille moderated the discussion with Jeff Ransdell, Keyur Shah and E.J. Hilbert. Jeff Ransdell joined Commission Junction in 2000 where he began his [...]
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The Performance Marketing Association is launching a series of podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This is our first one and we thought it was important to jump start a dialog about the nagging problem of fraud. Lisa Picarille moderated this podcast, where guests Will Martin-Gill and Scott [...]
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This session, Combating Fraud in Affiliate Marketing, took place Tuesday, January 13, 2009 at Affiliate Summit West 2009. Session description: Discussion on new ways to keep affiliate programs safe from unethical merchant and affiliate practices. Reducing fraud frees up more money to be spent and earned in affiliate marketing. Todd Crawford, Founder, ToddTalks.com (Moderator) Kuba [...]
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This session, Ethical Issues in Affiliate Marketing, took place Tuesday, August 12, 2008 at Affiliate Summit East 2008. Session description: There are two sides to all issues and we will entertain audience questions for a panel of industry leaders. Haiko de Poel, Jr., Managing Partner, dp internet services, LLC DBA ABestWeb (Moderator) Connie Berg, CEO, [...]
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