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2013 News Wrap Up

Jonathan Edward Goodman

by Jonathan Goodman on December 18, 2013

This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. It’s great to have you with us. For those of you who follow this podcast on a weekly basis, you know that we’d planned to have the audio from the presentation I’m doing at Dragon Search in Kingston, New York. However, due to the weather last weekend, that has been postponed. Hopefully, the weather this weekend will cooperate and I’ll be up there on Monday. The Dragon Search presentation is essentially a wrap-up of 2013 from the technology side. Instead of that presentation, I thought I’d provide a wrap-up of 2013 news for today’s podcast. The podcast is divided into three segments. We’ll talk about Amazon, NSA and Silk Road. I also talked about Edward Snowden and other hacking cases this year, but there doesn’t seem to be much progress on either of those two fronts. So we’ll just stick with these three segments and have a little bit of fun.

Amazon Prime Air

In a brilliant marketing move, Jeff Bezos and Amazon came up with a press release the day before Cyber Monday talking about their drone called Amazon Prime Air. This was nothing but a marketing ploy to keep people fixated on Amazon during Cyber Monday and there were a couple of very interesting articles about it. An article on Huffington Post was titled “Amazon’s Drone Plan is Essentially One Giant Commercial.” If you weren’t able to spot that a million miles away, you’re not doing your marketing homework and you’re making impulse buys at the checkout. According to the Huffington Post article, speculation has been drawn over why Amazon chose to release the information about future Amazon Prime Air Service. Many people believe they scheduled the announcement to be right before Cyber Monday. Here is a direct quote from the article: “It’s certainly no accident that it came the day before Cyber Monday, which of course is the day that everyone’s attention is focused on online retail,” said Noah Elkin, a principal analyst at eMarketer, a market research firm. The video Amazon released of the test flight drone has over 4 million YouTube hits.

Image representing Jeff Bezos as depicted in C... Image via CrunchBase

According to an article titled “Amazon Drone Delivery Promo Would Be Illegal in the US” from businessinsider.com, the video wasn’t actually shot in the United States. The article states that the famous drone preview video for Amazon’s new Prime Air service had to be shot overseas. FAA restrictions prevented Amazon from shooting it inside the United States. The video shows a drone, which Amazon calls an octocopter, carrying a small plastic box. Items ordered from the website will be securely placed inside the box. So that video you saw was actually shot outside the United States. Read the full article →

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The NSA Update

Jonathan Edward Goodman

by Jonathan Goodman on November 29, 2013

This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we’re going to have an NSA update. But before we do that, I want to tell you a story. As many of you who follow the podcast and the Google+ Hangouts know, I just came back from PubCon about two weeks. I had a great time there, but I had a very interesting experience that I wanted to tell you about.

First and foremost, it is happy hour somewhere. So I’m going to have my beer. This is Tiger beer, the world acclaimed lager. It’s from Asia. Let’s see how it is. Okay, that’s not great.

Meeting Jeffrey Gitomer Read the full article →

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