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education

Online Marketing Crock Pot #19: Full Disclosure

by Lisa Picarille on September 30, 2013

The Online Marketing Crock Pot co-hosts, Lisa Picarille and Todd Farmer, had their first-ever guest on the show. The delightful and uber-knowledgeable Tricia Meyer joined the co-hosts and it was mostly all business (imagine that) as the trio chatted about revised FTC disclosure requirements that came out back in March. Still, months later most affiliates aren’t following the rules. Listen and find out the impact on merchants and affiliates and how OPMs fit into the equation.

Tricia’s article: Are Affiliate Managers and OPMs Responsible for Disclosure?

Eric Nagel’s post: Bluehost Affiliate Program Read the full article →

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This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins was off. Todd Farmer filled in with co-host Lisa Picarille. They talked about the need for education in the affiliate space, the amount of shows and event popping up, shifts in social media and Julianne Hough.

todd and lisa2

Todd and Lisa also talked about a special AffPlan deal and use of attribution models. Read the full article →

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