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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This time around we discussed datafeeds. Lisa Picarille was the moderator and was joined by Kristen Grace and Mitch Gibbs. Kristen is the Affiliate Marketing Manager for two of the largest online costume [...]
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This session took place at Affiliate Summit East 2007 in July 2007. Addressing Publishers’ Needs: What Works, What’s Worthless Leading publishers & advertisers pull no punches about what really matters to them about today’s touchiest topics: search policies, loyalty members, transaction discrepancies, compensation & Web 2.0. * Kerri Pollard, Vice President, Client Performance, Commission Junction, [...]
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This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talk about affiliate marketers taking a road trip to Sacramento to speak with lawmakers about California Assembly Bill 178, as well as efforts by the PMA, bloggers, and forums to organize the effort to fight the bill. There was also talk of a [...]
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