Posts tagged as:

digital marketing

How to Recover from an Unnatural Link Penalty

by Jonathan Goodman on April 22, 2014

Jonathan Edward Goodman

Hi everyone. This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we are going to focus on how to recover from an unnatural link penalty. I’ve got a presentation to show you and then we will talk about different areas. Let’s switch over now.

Slide 1: Site Violations Read the full article →

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Mitch Joel on Digital Marketing & Social Media

by CT Moore on October 6, 2010

This is an interview with Mitch Joel (@mitchjoel), President of Twist Image and author of Six Pixels of Separation. We caught up with Mitch at The Art of Marketing Conference where he gave a presentation on Digital Marketing & Social Media.

In this clip, Mitch discusses three themes. First, he discusses how many brands focus too much on the “what” and not the “why” of social media. Specifically, they look only at the tools and not at their objectives.

Second, Mitch talks about how brands can go about taking their first step into digital once they’ve decided what their goals are. And finally, Mitch discusses the role that analytics plays in any digital campaign or strategy. Read the full article →

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