by Lisa Picarille on March 3, 2011
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Connie Berg and Todd Crawford joined Lisa Picarille to talk about the latest affiliate marketing happenings in the coupons ad deal space. Connie is the Founder of FlamingoWorld.com, which offers discounts and coupons [...]
by Missy Ward on June 4, 2009
by Missy Ward on May 14, 2009

Listen above or download to iTunes.
Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
- Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
- Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives
Andrew Wee (@andrewwee), who is an internet marketing consultant, affiliate marketer and blogger on WhoIsAndrewWee.com, was our special guest this week.
Andrew joins us from 12 hours in the future, Hiro Nakamura-style from Singapore (that’s 10,000+ miles away, a 20-hour plane ride or a mere .5 second jaunt for those of you that can travel at the speed of light.)
The topics that were spewed today were:
- How the convergence of social media and affiliate marketing has helped us embark on a new age of international collaboration.
- Making the world your market – why businesses need to focus on their international marketing strategies and things to prepare for to make it happen.
- International Affiliate Recruitment Strategies for Merchants.
- The trends, issues and challenges in the Asian market and how the social media space is shaping up in Andrew’s neck of the woods.
- The ubiquitous dilemma of merging or excluding one’s personal life when it comes to business, and how it all plays out on Twitter or Facebook.
- The fine line between authenticity and stupidity on Twitter
by Missy Ward on April 16, 2009

Listen above or download to iTunes.
Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
- Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
- Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives
Scott Jangro (@jangro), the Founder and President of MechMedia, Inc. and the voice of Jangro.com, was our special guest this week.
Scott Jangro, sporting his world-famous chin pose.
The topics that were discussed today were:
- The outcome of the Senate hearing in Minnesota today regarding SF 282 (Minnesota’s version of #AdvertisingTax) as reported by Connie who was present. ***Minnesota Affiliates: Your Help is Needed Now***
- Updates on the anti-affiliate legislation, state by state.
- The importance of self-branding as it pertains to attending conferences and tradeshows.
by Missy Ward on April 2, 2009

Listen above or download to iTunes.
Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
- Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
- Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives
Ted Murphy(@tedmurphy), the Founder and CEO of Izea was our special guest this week.

The topics that were discussed today were:
- Bloggers are adding more affiliate marketing to their blog monetization. Why now and what are the opportunities for big-time bloggers and the little guy?
- The opportunities for bloggers and advertisers with SocialSpark and PayPerPost
- Why Affiliate Managers should be concentrating on recruiting bloggers and how to go about doing so the right way.