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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Brook Schaaf and Peter Bordes joined host Lisa Picarille. Brook is the Founder and CEO of Schaaf-PartnerCentric, an outsourced program management agency. Brook has been in the performance marketing industry since 2000. He [...]
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more! Mike is taking a break from podcasting for awhile to focus on his business! I’m going solo this week, still talking to [...]
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This session took place at Affiliate Summit East 2007 in July 2007. Affiliate Marketing and Democratizing Platforms How well do your major online traffic and transaction channels fit together? Join us as we discuss: content; landing pages; trademark bidding; display URLs; content usage; comparative ROIs and more. * Lisa Riolo (moderator) * Todd Henley, President, [...]
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This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about ad:tech San Francisco, Rob Hustle sings for ShoeMoney, the super OPM firm of Schaaf-PartnerCentric, and a new unConference from Affiliate Summit. Also, the SEO Cooking Show, LinkShare Golden Link Award nominations, and Scribe SEO now available as a standalone application. Show [...]
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This session took place at Affiliate Summit West 2007 in January 2007. Ask the Experts: Thought Shapers and Influencers * Marty Fahncke, President, FawnKey & Associates (Moderator) * Chris Henger, Vice-President of Affiliate Marketing, Performics * David Lewis, VP, Business Development, ThisNext & Founder, 77Blue * Corey Newhouse, Founder and CMO, Amazing Clubs * Brook [...]
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