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This week on the Brandmouthing podcast, I talk about the legacy of a brand after a person passes away. I was thinking about the impressions left behind for each of the icons that passed away in the past week: Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon. Here is a quick rundown of what [...]
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This week on the Brandmouthing podcast, I talk about the lack of consistency by companies when employees write out the company name. I see this every time I check company names for Affiliate Summit, where companies with multiple employees seem to have just as many ways to spell the name of the company. Here are [...]
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This session, Managing Your Brand, took place Tuesday, January 13, 2009 at Affiliate Summit West 2009. Session description: It is essential to monitor your online reputation, and this panel of experts will explain how to manage your brand. Andy Beal, Founder, Trackur.com (Moderator) Fionn Downhill, CEO, Elixir Interactive Rob Key, CEO, Converseon, Inc. Lee Odden, [...]
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This week on the Brandmouthing podcast, I talk about creating a site to answer questions in your niche and benefit your brand in multiple ways. I share the nuts and bolts of my site, AskShawnCollins.com, and how it helps provide me with blog content, video content, brand extension, and an enhanced industry reputation. Show Notes [...]
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