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In the third and final instalment of episode 13, we turn to the weekly lightning round and question of the week. Specifically, we discuss: How five companies seem to control 64% of digital worldwide advertising, Just what Klout is and whether it’s really all that relevant How “Gotcha Journalism” has made Michael Arrington out to [...]
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Meet Ken Jurina, the Pres. and CEO of Epiar, and SEM firm. We caught up with Ken at Pubcon 2009 and sat down with him to chat about SEM. Ken shared his ideas on PPC and negative keywords, and the importance that they play in a well managed campaign. He also discussed the emergence of [...]
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Here’s the last bit of video I got out of SMX East 2009. It’s an interview with Bruce Clay, President of Bruce Clay Consulting. In this clip, I asked Bruce about emerging trends in SEM, as well as his thoughts on bing. Bruce offered some insight into how he thinks the economy has changed the [...]
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Yesterday, I had the pleasure meeting Chris Sherman at SMX East 2009. Chris is the Executive Editor of SearhcEngineLand.com, and he took a few minutes to share his thoughts on developing trends in search engine marketing, the emergence of Bing, and how personal and universal search are going to be an increarsingly important part of [...]
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