Posts tagged as:

billy mays

The Legacy of Your Brand

by Shawn Collins on June 28, 2009

This week on the Brandmouthing podcast, I talk about the legacy of a brand after a person passes away.

I was thinking about the impressions left behind for each of the icons that passed away in the past week: Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon.

Farrah Fawcett - the Poster

Here is a quick rundown of what I think of for each person: Read the full article →

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Geek Dads at Home #20 – The Jim Kukral Segment

by Joe Magennis on June 12, 2009

For long time listeners of the Geek Dads@ Home podcast, it has become somewhat of a running joke that towards the end of an episode we will end up with a segment about Twitter, and for some reason Jim Kukral. No one really knows how, when or why it started but it always seemed that there was something relevant in the conversation where Jim’s name would be referenced.

So during a conversation in Episode 17, Daniel mentioned that he was no longer following Jim on Twitter due to the amount and type of tweets he was making. It wasn’t until Episode 19 that Jim happened to listen to the show and heard us retroactively mention Daniel and his unfollow sentiments. After hearing our show, Jim requested via Twitter and the Comments that he get his turn. Hosts Scott Jangro, Joe Magennis and Daniel M Clark all agreed to devote this entire episode to The Jim Kukral Segment.

Jim was able to rationally communicate his strategy for how he uses Twitter as a means to get attention, and Scott had identified during the original episode that there was a conscious decision at one point to attempt to drive followers away. Jim clearly states that he loves when anyone gives him attention on line, and that our little segments are only good for business. Read the full article →

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