This session took place at Affiliate Summit West 2007 in January 2007.

Developing the Right Merchant Mindset

- Andy Rodriguez, President, Andy Rodriguez Consulting

Affiliate manager primer covering the ins and outs of developing the right merchant mindset for an amazing affiliate program.

Video: Affiliate Summit West 2007 – Developing the Right Merchant Mindset

This session took place at Affiliate Summit West 2007 in January 2007.

Anatomy of a Viral Video — Maximum ROI

- Todd Taylor, Business Development, TaxBrain.com

TaxBrain.com gained notoriety because of a viral video that created mass attention both online and in mainstream media. Go behind the scenes to learn how it was done, the risks, and the ROI.

Video: Affiliate Summit West 2007 – Anatomy of a Viral Video — Maximum ROI

Panel: How to Recruit Super Affiliates

– Adam Viener, President, Imwave, inc. (Moderator)
– Peter Figueredo, CEO, NETexponent
– Vinny Lingham, Founder, incuBeta
– Dan Murray, Internet Marketing Strategist, Ravenwood Marketing, Inc.
– Steve Schaffer, President, Vertive, Inc.

In most programs, 5% percent of affiliates drive 95% of the commissions. Meet some of the top performing affiliates, learn about their businesses, and discuss what motivates them to promote or flee from a merchant’s program.

Video: Affiliate Summit West 2007 – Panel: How to Recruit Super Affiliates

Opening Remarks & Keynote

Lisa Riolo, Online Marketing Professional (MC)
Michael Sanchez, CEO and Co-founder, ClubMom (Keynote Speaker)

Video: Affiliate Summit West 2007 Keynote – Michael Sanchez