Posts tagged as:

ase06

 
icon for podpress  Seeds to Stalks: Cultivating your Affiliate Program [58:15m]: Play Now | Play in Popup | Download

Seeds to Stalks: Cultivating your Affiliate Program presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.

Mike Catania, Vice President of Business Development, America One Funding

The vast majority of us do not manage affiliate programs for multi-billion dollar companies. Our monthly advertising budgets might, in a good month, break [...]

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icon for podpress  Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook [47:41m]: Play Now | Play in Popup | Download

Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.

Jim Lillig, Dir. Business Development, LobsterGram International

98% of people who visit your site do NOT buy from you! Let them go? Hell No!
Co-opetition is a strategy derived [...]

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Benchmarking

by Shawn Collins on September 27, 2009

 
icon for podpress  Benchmarking [60:00m]: Play Now | Play in Popup | Download

Benchmarking presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.

Chris Henger, VP, Affiliate Marketing, Performics

Advertisers are always asking how their program is doing relative others and we know that affiliates compare programs with other advertisers. “How can we benchmark our progress” is a very common phrase uttered by [...]

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icon for podpress  Benefits and Liabilities of Coupon Affiliates [59:02m]: Play Now | Play in Popup | Download

Benefits and Liabilities of Coupon Affiliates panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.

Marty Fahncke, President, FawnKey & Associates (moderator)
Ian Larsen, Director of Affiliate Relations, Digital River’s OneNetwork
Jonathan Miller, CEO, ForgeBusiness USA Inc
David Lewis, CEO and Founder, 77blue.com
Michelle Madhok, President, SheFinds

This is a moderated debate on the [...]

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icon for podpress  Introduction to Affiliate Marketing for Merchants [60:21m]: Play Now | Play in Popup | Download

Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.

Forrest Schaaf, Partner, Schaaf Consulting (Moderator)
Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details)
Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management)
Rob Key, CEO, Converseon (Search engine [...]

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