
Seeds to Stalks: Cultivating your Affiliate Program [58:15m]:
Play Now |
Play in Popup |
Download
Seeds to Stalks: Cultivating your Affiliate Program presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
Mike Catania, Vice President of Business Development, America One Funding
The vast majority of us do not manage affiliate programs for multi-billion dollar companies. Our monthly advertising budgets might, in a good month, break [...]

Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook [47:41m]:
Play Now |
Play in Popup |
Download
Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
Jim Lillig, Dir. Business Development, LobsterGram International
98% of people who visit your site do NOT buy from you! Let them go? Hell No!
Co-opetition is a strategy derived [...]

Benchmarking [60:00m]:
Play Now |
Play in Popup |
Download
Benchmarking presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
Chris Henger, VP, Affiliate Marketing, Performics
Advertisers are always asking how their program is doing relative others and we know that affiliates compare programs with other advertisers. “How can we benchmark our progress” is a very common phrase uttered by [...]

Benefits and Liabilities of Coupon Affiliates [59:02m]:
Play Now |
Play in Popup |
Download
Benefits and Liabilities of Coupon Affiliates panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
Marty Fahncke, President, FawnKey & Associates (moderator)
Ian Larsen, Director of Affiliate Relations, Digital River’s OneNetwork
Jonathan Miller, CEO, ForgeBusiness USA Inc
David Lewis, CEO and Founder, 77blue.com
Michelle Madhok, President, SheFinds
This is a moderated debate on the [...]

Introduction to Affiliate Marketing for Merchants [60:21m]:
Play Now |
Play in Popup |
Download
Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
Forrest Schaaf, Partner, Schaaf Consulting (Moderator)
Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details)
Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management)
Rob Key, CEO, Converseon (Search engine [...]