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The NSA Update

Jonathan Edward Goodman

by Jonathan Goodman on November 29, 2013

This is Jonathan Goodman. Welcome to another episode of The World of Internet Marketing. Today we’re going to have an NSA update. But before we do that, I want to tell you a story. As many of you who follow the podcast and the Google+ Hangouts know, I just came back from PubCon about two weeks. I had a great time there, but I had a very interesting experience that I wanted to tell you about.

First and foremost, it is happy hour somewhere. So I’m going to have my beer. This is Tiger beer, the world acclaimed lager. It’s from Asia. Let’s see how it is. Okay, that’s not great.

Meeting Jeffrey Gitomer Read the full article →

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HipMojo #14 (2/3) – Ad Models on the Web

by CT Moore on November 15, 2011

In this second instalment of episode 14, we turn to ad models on the web. Specifically, we discuss whether ad-supported business models on the web are the way to go or whether you need to add a layer of e-commerce, subscriptions etc. to survive in a world with infinite supply of ad inventory.

Personally, I think a-supported media and tech have a very bright future. We just need to update our definition of “advertising”. After all, ads are about (1) promoting brands and products, and (2) making sales, and when you blend social targeting with symbiotic editorial, there’s no limit to how many different kinds of “ad formats” there are out there.

Besides, I’m pretty sure that most users prefer to put up with promotional content and call-to-actions than to actually have to pay for a service. I’ll even go so so far that there wouldn’t ever be a demand for many services/products if you had to pay upfront for them — so yeah, I think ad models are here to stay.

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