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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Rebecca Madigan joined host Lisa Picarille. Rebecca is the executive director of the PMA, which she co-founded in 2008. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at [...]
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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Shelly Sullivan joined host Lisa Picarille Shelly is an award-winning public relations professional and a Sacramento political insider. She has more than twenty years of public relations and public affairs experience. She has [...]
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This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss the upcoming action at Pubcon and SXSW, Jersey Shore, and Jim Kukral heading up local affiliate marketing meetups in Chicago, New York City, and San Francisco. Also, brick and mortar affiliate programs target Amazon and Overstock exiles, sites beaten down by the [...]
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This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss consumers upset with Groupon, electric and data backups for home offices, and grilling in February. Also, fake stats from some guru, Amazon taxes in Texas, affiliate fatblogging, as well as Pubcon and SXSW in Austin. Show Links SOS Online Backup Jungle Disk [...]
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This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille discuss the big numbers for online retailers on Cyber Monday 2010, rich people using coupons, and a good strategy for affiliates to sell stuff. Also, new profiles on Facebook, people that send texts in the middle of the night, and the grand opening [...]
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