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Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Durk Price joined host Lisa Picarille Durk is the CEO of eAccountableOPM, an outsourced program management firm, he founded nine years ago. Durk has 10 years in the affiliate industry as both a [...]
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Shawn Collins is making his way to the West Coast to visit Google Affiliate Network at the famed Googleplex in Mountain View. Shawn promised to take plenty of pictures and report back for next week’s Affiliate Thing. Meanwhile, Lisa is focused on getting ready for Affiliate Summit East in New York in less than two [...]
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This session, Beyond Customer Acquisition: Opportunities Affiliates Can Bring, took place Sunday, January 11, 2009 at Affiliate Summit West 2009. Session description: Session highlights examples where merchant/affiliate collaboration sparked tremendous growth including improving overall site conversion; identifying hot product trends; and translating online success into offline retail sales. Angel Djambazov, OPM, Custom Tailored Marketing More [...]
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Q: I have an in-house affiliate program that pays on a cost per lead and a revenue share. Also, my company has an in-house search marketing team that advertisers via Google AdWords. I am losing some affiliates, because they are leaving the program to promote the same offer in AdWords. I can’t exactly go to [...]
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