Posts tagged as:

affiliatefairplay

Combatting Cookie Stuffing and eBay

by Lisa Picarille on October 14, 2010

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. This time around we are talking about cookie stuffing.

Lisa Picarille hosted and was joined by Kellie Stevens.

Kellie is the founder and president of AffiliateFairPlay.com, which does research to advocate for fair trade policies within the online marketing industry and provide education to Merchants and Affiliates regarding current revenue generating practices. Previously, Kellie worked in the healthcare industry for nearly two decades. During that time, she worked extensively with Quality Assurance aspects of that Industry including fraud detection/prevention, policy, standards and protocol development, data collection/interpretation and testing. Read the full article →

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This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about snow blowers, Digital Window acquiring buy.at, and the PPV advertising debate.

Also, egg cracking made easy by Wendy the Snapple Lady, the latest on the advertising tax, free book marketing at Affiliate Summit, and the CEO of White Castle flips burgers. Read the full article →

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