Posts tagged as:

affiliate management

In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with Affiliate Marketing Specialist and Internet Marketing Strategist Sarah Bundy on how to run an extremely successful affiliate program.

So what does it take to implement an affiliate program management system that brings success to both the merchant and the affiliate? James discusses some of the keys to success he has found necessary as an affiliate. One of the biggest barriers he has found is the inability to reach an affiliate manager to get his questions asked and find the support he needs to properly promote a given product.

Sara takes an even closer look at areas of improvement merchants can strive to make on a daily basis with their affiliate program. She shares that she saw a real need for a support and training program targeted for the merchant and new affiliate managers, a place where they could go to find answers, recommendations and mentoring from beginning to full on affiliate marketing success. Read the full article →

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PMA Industry Report: Be Yourself

by Lisa Picarille on February 17, 2011

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

We are continuing with our series of publisher profiles where we talk with people in the affiliate marketing space about lessons they’ve learned on their way to becoming successful.

Greg Hoffman (@akagorilla) joined host Lisa Picarille. Read the full article →

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